XIV Encuentro de marcas de prestigio

Programa

Este es el plan de trabajo del XIV Encuentro sectorial de Marcas de Prestigio:

Plan de trabajo
Inscripción y café de bienvenida (08:30-09:00).
Sesión de apertura Prof. Fabrizio Ferraro, IESE Business School.
El panorama de la inversión ¿Cómo ven los mercados financieros el sector de los bienes de lujo? ¿La tendencia a la concentración está creando más oportunidades para los proveedores de capital de inversión privada independientes? ¿Cuál es el estatus del mercado de fusiones y adquisiciones dentro del sector? Ponentes: - Andrea Ciccoli, CEO, The Level Group. - Pierre Mallevays, fundador y socio gerente, Savigny Partners. - Luca Solca, director general de investigación en Europa, CA Cheuvreux.
El panorama cambiante de la venta minorista ¿Qué papel desempeñará en el futuro la venta minorista multimarca en el sector de los bienes de lujo? ¿Es posible una colaboración de éxito entre minoristas y marcas integradas verticalmente con miles de tiendas de propiedad? Ponente: - Geoffroy de la Bourdonnaye, ex-CEO de Liberty.
Pausa para el café.
De la creatividad al valor En el mundo de la moda, cada seis meses se pone en riesgo la posición competitiva de una empresa. Las dinámicas de la moda son complejas e impredecibles, lo que supone un desafío importante para los directivos y los diseñadores. ¿Pueden alcanzar los directivos un equilibrio eficaz entre innovación y legado, creatividad y creación de valor? Ponentes: - Andrea Baldo, director general, Diesel Black Gold. - Prof. Frédéric Godart, INSEAD. - Mikael Schiller, presidente, Acne Studios.
La revolución digital en los bienes de lujo: marketing, creación de marca y venta minorista La revolución digital está afectando al modo en que se crean y se consolidan las marcas. ¿Cómo afrontan las principales marcas las oportunidades y desafíos de estas tecnologías en sus estrategias de marketing y comunicación? ¿Es el marketing de apoyo el futuro de los bienes de lujo? El comercio minorista digital de la moda y los bienes de lujo ya es una realidad claramente establecida: ¿continuará en el futuro el crecimiento experimentado hasta ahora? ¿Conseguirán gestionar con éxito este crecimiento los minoristas digitales de bienes de lujo? Ponentes: - Pedro Esquivias, socio y director administrativo, The Boston Consulting Group. - Giuseppe Guillot, director general de operaciones, Yoox Group. - Frank Vivier, director de comercio electrónico, Richemont International Group Madrid Londres.
Almuerzo
Estrategias de expansión en el sector de los bienes de lujo Al luchar por expandirse para alcanzar una economía de escala y reducir riesgos, las empresas se enfrentan a diversas elecciones difíciles en cuanto a marca, comercio minorista, financiación y recursos humanos. Estos problemas serán incluso más complejos al producirse la expansión a través de fronteras geográficas y zonas horarias. ¿Cómo pueden abordar los directivos estos desafíos? Ponentes: - Manuel Ehrensperger, vicepresidente de operaciones de comercio de bienes de consumo, Swarovski Europe. - Daniel Talens, director ejecutivo, La Montre Hermes Asia Pacific.
¿Lujo sostenible? ¿Es el lujo sostenible un oxímoron? ¿Está asumiendo el sector el reto de la sostenibilidad? ¿Cómo remodelará esta tendencia las cadenas de suministro, el producto y las estrategias de marketing? ¿Qué papel desempeñan las ONG en el proceso? Ponentes: - Sean Ansett, socio gerente, At Stake Advisors. - Allana McAspurn, CEO, Made-By.
¿Quién compra bienes de lujo en Europa? El consumo de bienes de lujo es un gran impulsor del crecimiento del turismo en Europa y el sector podría convertirse en catalizador de un crecimiento futuro. ¿Cómo pueden colaborar los operadores del sector (agencias de viajes, hoteles, compañías aéreas, instituciones públicas) para potenciar este crecimiento? ¿Con qué objetivos? ¿La compra de bienes de lujo es un producto turístico? Ponente: - Elena Foguet, directora de negocio, Value Retail España.
Sesión de clausura (17:45-18:00). Prof. Fabrizio Ferraro, IESE Business School.

Thursday, March 14

8:30 - 9:00	Registration and welcome coffee
9:15 - 10:15	Opening
	• Prof. Fabrizio Ferraro, IESE Business School • Prof. Pedro Nueno, IESE Business School
9:15 - 10:15	The Perfect Storm?
	• Carlos Falcó, Executive President, Círculo Fortuny • Luca Solca, Managing Director Luxury Goods, Exane BNP Paribas Moderator: Prof. Fabrizio Ferraro, IESE Business School Global economic stagnation, government budgetary restrictions, austerity policies, and social unrest might lead to a more challenging socio-political environment for the industry. Despite its important contribution to the European Economy, the industry might attract stricter fiscal policies. Is there a risk of stigmatization for the industry? What can be done to avoid it? What is the outlook of the industry from a financial perspective? Are we facing a fragmentation of the industry?
10:15 - 10:45	Coffee Break
10:45 - 11:45	Old Wine in New Bottles? The Art and Science of Luxury Goods Brands Reviva
	• Arnaud de Lummen, CEO, Luvanis • Pierre Mallevays, Founder and Managing Partner, Savigny Partners Moderator: Prof. Fabrizio Ferraro, IESE Business School Reviving brands in fashion and luxury goods is not easy. Despite their rich heritage of historical brands, the empirical track record of the industry in reviving old brands is checkered. What is the secret of this art?
11:45 - 12:00	Break
12:00 - 13:15	Consumers Without Frontiers
	• José María Palencia, CEO, World Duty Free Group • Eduardo Rivero, Founding Partner, Ascana Moderator: Prof. Pedro Nueno, IESE Business School Selling to the consumer who travels all over the globe is a must for luxury goods. How can brands and retailers best capture the opportunities created by these consumers is still hotly debated. What is the role of the different players in the value chain to best serve these consumers?
13:15 - 14:15	Sustainability: Beyond Reputational Risk
	• Guto Pedreira, Managing Director, Natura Cosmetics Brazil • Jennifer Ewah, Founder and Creative Director, Eden Diodati • Kristy Caylor, Co-Founder and President, Maiyet Moderator: Sean Ansett, Managing Partner, At Stake Advisors Are luxury goods companies moving beyond the traditional instrumental approach to sustainability? More companies, established and start-ups, are putting sustainability in the DNA of their actions. Will this trend also extend to emerging markets?
14:15 - 15:45	Lunch
15:45 - 17:15	Starting-up in the Luxury Goods Industry
	• Shelley Tichborne, Founder and Creative Director, MOU • Lauren Remington Platt, Founder and CEO, Vensettte • Oliver Ike, CEO A. Manzoni & Filsl Moderator: Prof. Pedro Nueno, IESE Business School Recent successful ventures in fashion and luxury goods, such as Net-à-Porter and Yoox, have shown that there are interesting opportunities in these industries for entrepreneurs. What are the challenges involved in starting up in fashion and luxury goods? The digital revolution in luxury goods is creating opportunities for established brands and retailers, but also facilitating the entry of new players exploring the best ways to position their exclusive products. What is the best way to leverage online channels and digital media strategies? How can investors support these ventures?
17:15 - 17:45	Coffee Break
17:45 - 19:00	Fashion-Tech Venture Forum
	Moderator: Prof. Fabrizio Ferraro, IESE Business School The forum will provide an opportunity for entrepreneurs in the fashion-tech space to pitch their ideas in from of seasoned Venture Capitalists and Angel Investors.
19:00 - 19:15	Conclusions
	• Prof. Fabrizio Ferraro, IESE Business School • Prof. Pedro Nueno, IESE Business School
19:15	Cocktail & light dinner

Friday, March 15

9:30 - 9:45	Opening Session
	• Prof. Fabrizio Ferraro, IESE Business School • Prof. Pedro Nueno, IESE Business School
9:45 - 10:45	Emerging Markets in Fashion and Luxury Goods
	• Ricardo Minelli, CEO, Giorgio Armani Brazil • Rahul Prasad , Managing Director Asia-Pacific and Middle East, Pike Preston Partners Moderator: Paulo Feferbaum, Clarity Partners Europe Emerging markets have been the name of the game in luxury goods for over a decade. But unlocking the opportunities in these markets can be challenging. We will discuss these challenges with managers with expertise in some of the most challenging markets: Brazil and India.
10:45 - 11:15	Coffee Break
11:15 - 12:15	Governing and Managing the Global Firm
	Speaker to be confirmed Moderator: Prof. Fabrizio Ferraro, IESE Business School As ownership of global fashion and luxury goods firms becomes truly global as a result of shifts in supply chains and consumer habits, novel challenges are emerging in terms of governance and management. Will the traditional hubs of fashion and luxury goods lose their central role? How are companies being reorganized to manage the increasing complexity of their global organizations?
12:15	Conclusions
	• Prof. Fabrizio Ferraro, IESE Business School • Prof. Pedro Nueno, IESE Business School

The Perfect Storm?
Global economic stagnation, government budgetary restrictions, austerity policies, and social unrest might lead to a more challenging socio-political environment for the industry. Despite its important contribution to the European Economy, the industry might attract stricter fiscal policies. Is there a risk of stagnation for the industry? What can be done to avoid it? What is the outlook of the industry from a financial perspective? Are we facing a fragmentation of the industry?
Old Wine in New Bottles? The Art and Science of Luxury Goods Brands Revival
Reviving brands in fashion and luxury goods is not easy. Despite their rich heritage of historical brands, the empirical track record of the industry in reviving old brands is checkered. What is the secret of this art?
Consumers Without Frontiers
Selling to the consumer who travels all over the globe is a must for luxury goods. How can brands and retailers best capture the opportunities created by these consumers is still hotly debated. What is the role of the different players in the value chain to best serve these consumers?
Sustainability: Beyond Reputational Risk
Are luxury goods companies moving beyond the traditional instrumental approach to sustainability? More companies, established and start-ups, are putting sustainability in the DNA of their actions. Will this trend also extend to emerging markets?
Starting-up in the Luxury Goods Industry
Recent successful ventures in fashion and luxury goods, such as Net-à-Porter and Yoox, have shown that there are interesting opportunities in these industries for entrepreneurs. What are the challenges involved in starting up in fashion and luxury goods? The digital revolution in luxury goods is creating opportunities for established brands and retailers, but also facilitating the entry of new players exploring the best ways to position their exclusive products. What is the best way to leverage online channels and digital media strategies? How can investors support these ventures?
Luxury Good Venture Forum
The forum will provide an opportunity for entrepreneurs in the luxury goods space to pitch their ideas in front of seasoned Venture Capitalists and Business Angels.
Emerging Markets in Fashion and Luxury Goods
Emerging markets have been the name of the game in luxury goods for over a decade. But unlocking the opportunities in these markets can be challenging. We will discuss these challenges with managers with expertise in some of the most challenging markets: Brazil and India.
Governing and Managing the Global Firm
As ownership of global fashion and luxury goods firms becomes truly global as a result of shifts in supply chains and consumer habits, novel challenges are emerging in terms of governance and management. Will the traditional hubs of fashion and luxury goods lose their central role? How are companies being reorganized to manage the increasing complexity of their global organizations?