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| Understanding Consumers |
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Consumerism
is a defining feature of 21st century society. According to some
experts, we have learnt to communicate with and think of each other (and
ourselves) less as workers, citizens, parents or teachers, and more as
consumers. Sometimes even our success is measured in terms of how well
we consume products and services. As such, understanding customer needs
and wants is critical to firms in this era of increasingly complex
customer behavior. At a time of the year when consumerism is more
ubiquitous than ever, we have decided to offer in our newsletter a
selection of useful information sources for consumer research.
The Library team wishes you all a Merry Christmas and a Happy New Year! |
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| SUCCESS STORIES |
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| The IESE Endowment |
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| The
IESE Endowment is an investment fund that seeks to support research
activities and scholarship programs, as well as the overall
institutional development of IESE. The fund is the result of the
generous contributions from alumni and corporate sponsors that provide a
stable source of income that can be devoted to strategic
projects. |
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| RESOURCES TIP |
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| Trending Topics Infographics |
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Interested
in infographics about trending topics? Find the facts and figures you
need in a clear and illustrative form in Statista.
Statista is a
statistics portal that integrates data and facts on thousands of diverse
topics from a wide range of sources onto one single platform. |
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| JUST FOR FUN |
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| Daily Overview |
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| See
what astronauts see when they look down and view the whole planet Earth
from above. The Daily Overview offers overview photographs that show
our world in a bewildering number of ways. |
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| WE RECOMMEND |
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| Factiva |
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Whether
you are looking for a global point of view or need to focus in a local
content, Factiva will give you the essential information you need from
trusted quality sources.
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