Library News

The Library has the Global Consumer Survey module from Statista on trial until October 31, 2018.

The Statista Global Consumer Survey offers a global perspective on consumption and media usage, covering the offline and online world of the consumer. It is designed to help marketers, planners and product managers understand consumer behavior and consumer interactions with brands.

With the Global Consumer Survey, Statista offers an intuitive expert tool to investigate and gain insight to consumer behavior, drawn from an exclusive, global survey.

• More than 120,000 consumers
• 28 countries
• Over 50 industries
• Over 1,400 brands
• Content special European Football Benchmark
• Do-it-yourself Analyses

How to access to Global Consumer Survey?

Access campus-wide and off campus, from the Databases on trial page.

Duration of trial: until October 31, 2018.