WHEN BUSINESS AND LEISURE WORK TOGETHER
Sport is a natural part of our daily lives. As the saying goes, “mens sana in corpore sano,” a healthy mind in a healthy body. In our various roles – as citizens, professionals, parents, government officials, educators – we recognize the importance of sports toward promoting personal growth and development. Competition teaches us how to win and how to lose, how to learn from our mistakes, and ultimately how to get up, dust ourselves off and get back in the game. Without a doubt, sports teach us essential values that help us lead better lives.
From this philosophical and noble notion, sport has evolved into a powerful industry that draws a large and diverse audience.
From a marketing standpoint, nowhere is the concept of brand more powerful than in the sports industry. The digital revolution – in an era defined by information and statistics, in which nothing escapes our attention – is another touchstone. The media, meanwhile, plays its own unique role, as sporting events are able to attract audiences that would be inconceivable for other forums. From an economic viewpoint, the industry comprises numerous sports organizations whose financial architecture is both tenuous and less than transparent. From a design vantage point, it should be noted that some stadiums receive more visitors than the world’s greatest museums. And finally, from a transcultural, and perhaps even planetary point of view, professional athletes speak a language that is common to all. No matter which angle you take, the sports industry has become an economic, social and emotional phenomenon that merits the attention of sports management professionals.
The Sports Management Summit will provide a unique forum for analysis, debate and in-depth discussion on the most significant challenges that currently affect the sports industry. The international conference gathers senior managers, athletes, politicians, academics, journalists, investors and entrepreneurs to debate and discuss the future of sports management in a highly interactive and dynamic format comprised of lectures, round tables and interviews.