1st E-Commerce Meeting

1st e-Commerce Meeting - IESE Business School



E-commerce is one of the few expanding business areas in Europe, with double-digit growth in most markets. It represents a 312 billion euros market (in B2C), which represents 3.5% of the European GDP.

The barriers of online transactions have long been broken: from apparel, to business services, from FMCG to collaborative consumption. What are the different key success factors in e-Com? What are the “big companies” doing online? How can SMEs compete? Is selling online a must for everyone, regardless of size, brand positioning, and product assortment? Which strategies have succeeded and which have failed?

The e-Com Meeting addresses key issues facing managers today (and tomorrow) and spans the entire e-Com ecosystem.