8th Sales and Marketing Officers Meeting
Program
Tuesday, May 12, 2015
08:30 - 09:00 | Welcome and Registration |
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09:00 – 09:15 | INTRODUCTION |
• Prof. Cosimo Chiesa, IESE Business School
• Prof. Julián Villanueva, IESE Business School | |
09:15 - 10:00 | PRESENTATION OF RESEARCH ON THE FUTURE OF SALES NETWORKS: TOWARD A NEW SALES HORIZON |
• Prof. Julián Villanueva, IESE Business School | |
10:00 – 10:45 | FUNDAMENTALS OF SALES MANAGEMENT |
• Prof. Cosimo Chiesa, IESE Business School | |
10:45 - 11:15 | Coffee Break |
11:15 - 13:00 | TOWARD A NEW SALES HORIZON |
• José Manuel Inchausti, CEO, Mapfre Iberia
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13:15 - 14:45 | NEW WAYS TO MOTIVATE PEOPLE |
• Sergio Duque, Country Manager Iberia, Luxottica Ibérica
• Susana Hidalgo, Chief People Officer, Sage Spain • Arturo Molinero, HR Director and Member of the Board, Carrefour Spain Moderators: Profs. Cosimo Chiesa and Julián Villanueva, IESE Business School | |
14:45 - 16:15 | Lunch |
16:15 - 17:30 | TECHNOLOGY AND CUSTOMERS: A FUTURE IN TRANSFORMATION |
• Enrique Polo, General Manager, Salesforce España
| |
17:30 - 18:00 | FINAL DEBATE AND CONCLUSIONS |
• Prof. Cosimo Chiesa, IESE Business School
• Prof. Julián Villanueva, IESE Business School |