2nd Sports Management Industry Meeting

Program

Program schedule is still a draft, and schedule to be confirmed to participants prior to event.

Monday, May 19, 2014

07:30 - 08:00Registration and Welcome Breakfast
08:00 - 08:15WELCOME
• Prof. Santiago Álvarez de Mon, Co-Academic Director, IESE Business School 
• Prof. Antonio Dávila, Co-Academic Director, IESE Business School
08:15 - 09:00OPENING KEYNOTE
• John Carlin, Journalist & Author of works including Playing the Enemy: Nelson Mandela and the Game that Made a Nation
09:00 - 09:15Coffee Break
09:15 - 10:15PANEL DISCUSSION ON MEDIA ENGAGEMENT
• Tracy Dolgin, CEO, YES (Yankees Entertainment and Sports) Network
• Philip de Picciotto, Founder and President, Octagon Inc
• Bill Squadron, President, Bloomberg Sports

Moderator: Steve Capus, Executive in Residence, IESE Business School
10:15 - 11:15PANEL DISCUSSION ON EUROPEAN VS. AMERICAS BUSINESS OF LEAGUES
• Roger Huguet, CEO, Imagina, US
• Joan Oliver, Founder & Partner, CS Sports Brands, and Former CEO FC Barcelona 
• Alan Rothenberg, Chairman Premier Partnerships, US Soccer Foundation
• Lew Sherr, Chief Revenue Officer, USTA

Moderator: John Carlin, Journalist & Author
11:15 - 11:30Coffee Break
11:30 - 12:00SPECIAL KEYNOTE SPEAKER
• Dr. Valentin Fuster, Cardiologist, Mount Sinai Hospital

Introduction: Prof. Santiago Álvarez de Mon, IESE Business School
12:00 - 13:00Lunch
13:00 - 14:00PANEL DISCUSSION ON SPONSORSHIPS BEST PRACTICES
• Max Goldstein, Sports Partnerships Manager, Google
• Angela Leaney, EVP Brand Marketing, Harlem Globetrotters
• Didac Lee, Advisory Delegate, Inspirit and FC Barcelona Board

Moderator: Prof. Antonio Dávila, IESE Business School
14:00 - 14:30SPECIAL KEYNOTE SPEAKER SESSION
 • Pau Gasol, NBA Player, LA Lakers

Introduction: Prof. Santiago Álvarez de Mon, IESE Business School
14:30 - 15:30 PANEL DISCUSSION ON PERSONAL BRANDING FOR TEAMS, PLAYERS, AGENTS
 • Derrick Chambers, Former NFL Player and Business Consultant, DCMG LLC
• Pau Gasol, NBA Player, LA Lakers
• Mike Principe, CEO Legacy Agency

Moderator: Prof. Antonio Dávila, IESE Business School 
15:30 - 15:45  Coffee Break
15:45 - 16:30 CLOSING KEYNOTE 
 • Alexandra Panayotou, Ultra Endurance Athlete 
16:30 - 16:45 CLOSING REMARKS 
 • Carlos Hornstein, Head of Executive Education US, IESE Business School 
16:45 NETWORKING COCKTAIL

Program schedule will be updated in the coming weeks.