2nd E-Commerce Meeting


Thursday, September 22, 2016

08:30 - 09:00Welcome and Registration
09:00 - 09:15OPENING SESSION
• Mario Capizzani, Academic Director of the Meeting, IESE Business School
• Pablo Foncillas, Academic Director of the Meeting, IESE Business School
• Joan Jordi Vallverdú, CEO OmnicomMediaGroup Spain and President, OMD Spain and Coorganizer
09:15 - 10:00Exploiting Content Opportunities in a Multiscreen World
• David Levine, Vice President, Programming, Production & Strategic Development, Disney Channels Europe, Middle East & Africa and General Manager, Disney Channels UK & Ireland

Moderator: Mario Capizzani, IESE Business School
10:00 - 10:45The Evolution of the Publishing Industry & The Future of Pay-TV 
• Emilio Gayo, CMO, Telefónica Spain
• José Manuel Lara, CEO, Planeta Group

Moderator: Pablo Foncillas, IESE Business School
10:45 - 11:00 Q&A with participants
11:00 - 11:30 Coffee Break
11:30 - 12:00 Presentation of the research: "E-Commerce Destination 2020: The European Landscape" 
• Pedro J. Domínguez, Sales Director, Nielsen Iberia
• Pablo Foncillas, Academic Director of the Meeting, IESE Business School
• Luis Fernando Ruiz Bedoya, Insights & Intelligence Director, Omnicom Media Group Spain  
12:00 - 12:45Premium-Freemium Business Models
• Vernon Bubb, UK Leadership Team & Head of LinkedIn Enterprise Sales Solutions Europe Middle East & Africa, LinkedIn 

Moderator: Juncal Garrido, Partner, Russell Reynolds Associates
12:50 - 13:35New Advertising Models: Classified Ads
• Paolo Levoni, COO UK, eBay
• Gerard Olivé, Co-Ceo & Co-Founder, Antai Venture Builder and Founder, BeRepublic and Co-Founder, Wallapop, Glovo...

Moderator: Mario Capizzani, IESE Business School
13:35 - 13:45 Q&A with participants 
13:45 - 15:15 Lunch
15:15 - 15:45 The Health & Insurance Sector.
Offline to online: Make it Easy!
 Interview with:
• David Gracia, Chief Marketing Officer & Chief Digital Officer, Sanitas; by Pablo Foncillas   
15:50 - 16:40  The Marketing & Media Sector.
“Smart Data. Data as Game Changer” 
 • Fernando Alonso, Head of Annalect Spain, OmnicomMediaGroup
• Pau Contreras, CDO, Head of Data Science and Digital Analytics, Unidad Editorial
• Jaime Pelegrí, Head of Business Spain & Portugal, Twitter

Moderator: Gonzalo Pulito, Managing Director, OMD Barcelona
16:40 - 17:00Coffee Break 
17:00 - 17:30  Retail & Distribution Sector.
Challenges and Opportunites beyond Omminchannel
 • Nicolas Borg, VP Distributed Commerce & Strategy, Zalando

 Moderator: Pablo Foncillas, IESE Business School
17:35 - 18:25  The Travel Industry.
A Digital Environment for a Physical Experience
 • Toni Raurich, Director Partnerships EMEA, Booking.com
• Miquel Moya, Industry Director, Travel & Retail, Google
• Raúl González, CEO, Barceló Group

Moderator: Mario Capizzani, IESE Business School   
18:30 Closing remarks